What Is AMP? (Yes, I know that, But…)

Today when I made my daily post, it did not appear in reader.  I made another post
and still it did not appear. Even worse, on the dashboard url, it appeared with AMP beside the title.
What is AMP?

Look it up. (Google it)

Here’s how I see it, if we refuse it, our sites will intentionally become less accessible to all media.

If we accept it, it is one more way for the space we pay for to be turned to ad profit for the server and for Google to manipulate what we see on the Internet. The only reason I pay for space that would otherwise be free is to keep ads off my pages, to avoid the manipulation of the people who come to this space for the sole purpose of reading poetry, and, yes, for myself to avoid feeling manipulated.

Poetry is not an ‘on-the-run’ avocation. It is meant to be savored in the spaciousness of uncluttered space. It is a freeing of mind, body and soul from the turmoil of a dog eat dog world. It was never meant to be accompanied by the hustle of ‘backstreet Madison Ave’.

So while the claim is that AMP exists to speed things up, I am told the system doesn’t really work well and that it will take 6 days for the post to show on the home page. I’m not sure what that means. The post I made today showed on my home page, but not in reader. I just kept making posts until one did show in reader.

What I would really like is for a WordPress Tech to publicly explain to me the full ramification of AMP on WordPress, so I, who pays for this space, can make an educated decision. I don’t want to find out about new tinkering on my site by having a post not show.

Thanks for the platform provided but please, learn to respect your bloggers and their space a bit more and please, please, when you tinker with something that affects my site, send me an email, make a post on my blog…do something beside add one more article to the quagmire of how-to articles one must navigate to figure out why their space is not doing what it should..

16 thoughts on “What Is AMP? (Yes, I know that, But…)

    1. My concern is; once AMP is removed, the blog becomes persona non grata, not just because Google doesn’t like it, but because WordPress, or whomever hosts the blog, has ultimate control over style sheet coding. There is a style sheet for AMP, just as there is for reactive design, or whatever method they choose. Without those tags (which we don’t control,) the blog slips into oblivion.

    1. Today was the first I became aware of it. I am not sure what caused it to activate,
      but I have not since been able to get it to show again. I did read that it supports
      Google’s ads which really set my teeth on edge. I am still looking for that original article and will post the cons if I find it.

    2. Here are a few of the drawbacks, not the ones I originally found, but I’m still looking for those:

      “But what are the drawbacks of AMP?

      The most common reason some digital web brands have decided not to implement AMP is the level of effort needed to AMP-ify your web assets. It is undeniable that mobile presents an opportunity, but it also demands a significant and thoughtful approach. To leverage the benefits of an AMP experience, your development team will need to build and maintain separate assets for AMP.

      Since AMP caches content without making a request to your servers each time, your analytics and measurement tools cannot rely 100% on server requests. You will need to implement special tracking parameters to accurately capture CTRs and engagement metrics from the AMP version of your website.

      To put it simply, AMP is HTML on a diet—which means that you cannot deliver rich user experiences like moving maps, rotating images, and more on AMP. If portions of your website relies heavily of rich UX, you may wish to reconsider building AMP versions of those web sections.

      Lastly, AMP experiences are walled and restrictive by design. It’s hard for users to do anything from an AMP experience except go back to Google search results. This creates the risk of losing mobile user engagement, and a potential conversion for your brand.” this from:

      It should be noted that most bloggers do not control their own style sheets. In other words, platforms such as AMP and Reactive Design serve their purposes, but those purposes generally are not essential for the typical blogger. The reason for an ever increasing need of speed has a great correlation to the server’s hidden bells and whistles that are associated with ads, which is why they host our work in the first place.

    1. Thanks Ryan, Had it not shown up on my dashboard post page, I wouldn’t have known of it.
      It hasn’t shown since…not sure if that’s because of this article, or if I had stumbled onto a sequence of keystrokes that activated it (that doesn’t sound right to me)

  1. “I found it…Here is the part that bothers me most::

    Once exclusive to mobile search results, AMPs have made their way to desktop search results as well. If you want your site to remain competitive, you’ll need to make sure that any AMPs you build are functional across all web-browsing devices. If they’re not, you risk subjecting much of your audience to a clunky, frustrating experience.

  2. BoardFlak

    I noticed when “AMP” appeared on my WordPress bar next to “My Site” and “Reader”. All I know about it is that it presents me with a stripped-down version of the screen. There is no “Like” option and while there is a box to click to leave a comment, it shows none of the comments already made – which sort of discourages making a comment.

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